Data Modelling
Data Modelling
We assign rules to data to simplify data interrogation and provide insights. As an example, we can take digital ad campaign data and identify which first point of contact with a specific message leads to a converted sale within a 30-day period, and of course which variables influence this conversion between the initial contact and conversion.
Predictive Modelling
We can create models using your data and add external triggers and influences, to identify trends and demand based on various factors; because we know, you don’t always sell more ice cream when it’s hot.
Data Insights
Be it descriptive or diagnostic analysis we can help you find actionable insights that can be used to shape your pricing strategy, message, approach, channel selection or product mix.
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